Best Source for Beauty Industry Trends, News and Updates
Private label mascara has become one of the fastest-growing products in the beauty industry. Many brands now choose private label manufacturing to launch high-quality mascara without owning a factory. This approach helps businesses save time, reduce costs, and focus on branding and marketing.
From startups to established cosmetic companies, private label mascara offers flexibility and scalability. Manufacturers today provide a wide range of mascara formulas. These include volumizing, lengthening, waterproof, smudge-proof, and clean beauty options. You can also customize packaging, brush types, colors, and branding to match their market needs.
Choosing the right manufacturer is critical for success in the B2B market. Quality, consistency, certifications, and production capacity all matter. A reliable supplier helps ensure product safety, compliance, and on-time delivery. With so many manufacturers and suppliers available worldwide, finding the right partner can be challenging.
That is why this guide highlights the 9 best private label mascara manufacturers and suppliers. Each company listed offers proven experience, customization options, and reliable manufacturing services. This list is designed to help buyers make informed sourcing decisions and build a strong, competitive mascara brand in today’s global beauty market.
According to The Business Research Company, the global mascara market generated revenue of 7.6 billion USD in 2025. By 2026, it is expected to generate revenue of 8.13 billion USD with a CAGR of 7%. By 2030, the market is projected to reach 10.59 billion USD, with a CAGR of 6.8%.
Here is the list of the best and well-known online marketplaces that you can explore and source products from genuine manufacturers, including private label mascara manufacturers.
Tradewheel.com is a global B2B marketplace that connects buyers with verified private label mascara manufacturers. It is widely used by startups and growing beauty brands. Buyers can find manufacturers offering ready-made and custom mascara solutions. Common mascara types include volumizing, lengthening, waterproof, curl-enhancing, and smudge-proof formulas.
Many suppliers also offer vegan and cruelty-free options. You can customize packaging, brush type, tube design, logo printing, and formula ingredients. Tradewheel allows businesses to post RFQs and receive multiple quotes quickly. This saves time and helps compare prices. The platform focuses on verified sellers, easy communication tools, and global reach. These features make Tradewheel a strong choice for sourcing private label mascara in 2026.
BeauteTrade.com is a beauty-focused B2B platform designed specifically for cosmetics and personal care sourcing. It connects buyers directly with genuine mascara manufacturers. The platform offers different mascara types such as natural, waterproof, fiber, tubing, and lash-boosting mascaras. You can customize almost every aspect of the product. This includes formula texture, color intensity, brush shape, packaging style, and branding.
BeauteTrade is known for working with beauty-only suppliers, which improves quality and reliability. You will benefit from supplier transparency, product-specific categories, and direct manufacturer contact. The platform also supports small and medium brands by offering flexible MOQs. Its beauty-focused approach makes it easier to find trusted mascara suppliers without sorting through unrelated industries.
HCT Beauty is a premium global manufacturer specializing in private label and custom beauty products, including mascara. It works with well-known beauty brands and retailers. HCT Beauty offers advanced mascara solutions, including volumizing, lengthening, waterproof, clean beauty, and performance-driven formulas. Buyers can customize formulas, applicator brushes, packaging materials, and branding design.
The company also supports sustainable and eco-friendly packaging options. HCT Beauty stands out due to its strong R&D capabilities and trend-driven innovation. You will benefit from regulatory support, quality testing, and full-service development. This reduces risk and speeds up product launch. The company is ideal for brands looking for high-quality, long-term manufacturing partners rather than simple resellers.
Global Sources is a well-known B2B sourcing platform with a strong presence in Asia. It connects buyers with verified private label mascara manufacturers, especially from China and nearby regions. Buyers can source a wide range of mascara types, such as waterproof, volumizing, curling, fiber, and long-wear mascaras. Customization options include formula changes, brush design, tube material, color, and logo printing.
Global Sources focuses heavily on supplier verification and factory audits. This builds buyer trust. The platform also offers trade shows, sourcing reports, and detailed supplier profiles. Buyers benefit from competitive pricing, large production capacity, and direct factory access. These features make Global Sources a reliable platform for scaling mascara production.
GlobalTradePlaza is a fast-growing B2B marketplace connecting international buyers with private label cosmetics suppliers. It offers access to manufacturers producing different mascara types, including waterproof, smudge-proof, natural, and long-lasting mascaras. Buyers can customize branding, packaging, brush type, and formula ingredients. The platform allows buyers to post buying requirements and receive direct responses from suppliers.
GlobalTradePlaza focuses on global visibility and lead generation. Buyers benefit from supplier diversity, competitive pricing, and direct communication. It is suitable for brands looking to explore multiple sourcing regions. The platform also supports bulk orders and private labeling, making it a good option for new and established beauty businesses sourcing mascara products.
Beauty Sourcing is a niche B2B platform dedicated to cosmetics and beauty products. It connects buyers with private label mascara manufacturers offering OEM and ODM services. Buyers can find mascaras such as volumizing, lengthening, tubing, waterproof, and clean beauty formulas. Customization options include ingredient selection, brush shape, tube design, labeling, and packaging finishes.
Beauty Sourcing focuses only on beauty suppliers, which saves time and improves sourcing accuracy. Buyers benefit from industry-specific listings, verified suppliers, and detailed product descriptions. The platform is ideal for beauty entrepreneurs who want focused sourcing without distractions. Its clean layout and beauty-only approach make it one of the best platforms for mascara sourcing.
Cosmetix Club is a modern B2B marketplace designed for beauty and wellness brands. It offers private-label mascara sourcing from curated suppliers. Buyers can source different mascara types, such as natural, waterproof, volumizing, and lash-care mascaras. Customization includes branding, packaging design, brush style, and formula variations.
Cosmetix Club focuses on brand-ready products, which helps buyers launch faster. The platform is especially helpful for small brands and boutiques. Buyers benefit from transparent pricing, lower MOQs, and trend-focused suppliers. The platform also highlights clean and sustainable beauty options. These features make Cosmetix Club attractive for modern beauty brands looking for flexible mascara sourcing solutions.
Faire is a wholesale B2B marketplace popular among independent brands and retailers. It offers private-label and ready-to-brand mascara products from small and mid-size manufacturers. Buyers can find mascaras such as volumizing, natural, clean beauty, and sensitive-eye formulas. Customization options vary but often include private labeling, packaging, and branding.
Faire is known for low-risk sourcing. Buyers benefit from net payment terms, easy returns, and low minimum orders. This makes it ideal for testing new mascara products. The platform focuses on simplicity and trust. Its buyer-friendly policies and curated suppliers make Faire a strong choice for boutique and emerging beauty brands.
DHgate is a large cross-border B2B marketplace connecting buyers with manufacturers, mainly from China. It offers a wide range of private-label mascara products at competitive prices. Buyers can source waterproof, fiber, volumizing, and long-wear mascaras. Customization options include logo printing, packaging, brush types, and formula adjustments depending on the supplier.
DHgate is suitable for buyers looking for cost-effective solutions and bulk orders. The platform offers buyer protection, supplier ratings, and escrow payment options. Buyers benefit from fast sourcing, price negotiation, and wide supplier choice. DHgate works well for brands focused on affordability and large-scale production.
Choosing the right private label mascara manufacturer is crucial for the success of your brand. Start by checking certifications such as GMP, ISO, FDA, and EU compliance to ensure the factory maintains high-quality standards and produces safe, reliable products.
Next, review the minimum order quantity (MOQ) and pricing structure to make sure it fits your budget and production needs.
Always request samples and testing reports to evaluate the formula, performance, and packaging quality before placing a bulk order.
Finally, consider the manufacturer’s production capacity and lead time to ensure they can meet your deadlines. Following these steps helps you make informed, confident sourcing decisions.
If you want to source mascaras with your brand name and packaging of your choice, then you are at the right place. We have talked about reliable online B2B marketplaces and manufacturers with whom you can connect and purchase mascaras from in bulk and at wholesale prices. So keep on reading and exploring the best suitable manufacturer for your private label mascara brand.
