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Did you know the market for nail polish is estimated to reach USD 25.5 billion by 2028, with a growth rate of 6.8% CAGR during 2023? This growth is majorly driven by private-label gel polish and UV gel, thus becoming a prime choice for salons, beauty startups, and influencers.
In today's cosmetics industry, private labeling has been the most prominent business trend. It allows entrepreneurs as well as salon businesses to launch their products under their own labels without the hassle of production.
As much as UV gel polish has gained immense popularity through its long-lasting shine and professional appearance, buying from trusted private label manufacturers has become essential. This blog will guide you through everything you need to know regarding private-label gel polishes, OEM/ODM nail products, trends in the market, top UV gel manufacturers, features of professional UV gel polish, and how to start your own nail polish business in 2025.
Keep reading to discover the top private label gel polish suppliers and how to build your beauty brand with confidence in 2025!
Private-label gel polish is a third-party-made nail product that's sold under your brand name. They have end-to-end manufacturing, packaging, and even design centers. You just pick out your ingredients, give them your branding inputs, and let them handle the rest.
Brand Identity: Emerging businesses, influencers, and beauty salons can create a unique identity.
Cost-Effective: No investment in in-house manufacture.
Low Entry Point: There are low MOQs on all the suppliers.
Flexibility: Select among a broad range of product forms and pack options.
Soak-Off UV Gel
Builder Gel
Top Coats and Base Coats
UV/LED Gel Polish
Nail Art Gels (Cat Eye, Chrome, Glitter)
UV gel polish especially provides chip resistance, high shine, and longer durability for three weeks and beyond. It is thus the most suitable option for salons willing to provide a long-term, high-quality experience to customers.
Private-label gel polish is perfect for anyone wanting to enter the beauty industry, whether you're a salon owner in need of specifically branded products, a beauty influencer launching your own signature brand or a new business establishing your base from the ground up.
UV gel polish is a top-selling premium product in 2025. Nowadays, consumers mostly look for long-lasting and high-performance beauty products that offer them many advantages and long-lasting features.
UV Gel polish are far better than ordinary nail polish as they:
- Last longer (up to 21 days)
- Chip-resistant
- Quick-drying with UV/LED light exposure
- Give a richer, glossier look
North America: Led the market share at 35.24% in 2024 due to a vast cosmetics and beauty sector.
Europe: Anticipated to command<arel="nofollow" href="https://www.polarismarketresearch.com/press-releases/uv-nail-gel-market"> 26.28% of the market share by 2034, driven by increasing beauty consciousness and a culture focusing on personal grooming.
Projected Global Market Growth for UV Gel Nail Polish
Reference: https://www.polarismarketresearch.com/industry-analysis/uv-nail-gel-market
For beauty businesses, private labeling is the ideal choice because it offers uniqueness, personalization, and stronger branding potential. Salons in 2025 are choosing custom-branded, high-performance and non-toxic UV gel products to enhance customer satisfaction and loyalty.
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Consideration |
Details |
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Product Quality |
Ensure the supplier maintains consistent, high-quality standards. Ask for samples before placing bulk UV gel orders. |
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Minimum Order Quantity (MOQ) |
Check the MOQ requirements to see if they align with your budget and inventory needs. |
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Customization Options |
Look for flexibility in packaging, labeling, and formulation to match your brand identity. |
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Lead Time and Delivery |
Confirm production and shipping timelines to avoid delays in your supply chain. |
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Certifications and Compliance |
Make sure the supplier meets relevant industry standards and holds necessary certifications (e.g., FDA, GMP). |
Following are the best private-label gel polish and UV gel suppliers and manufacturers. Let's explore each site in detail:
BeauteTrade is a leading beauty B2B platform connecting buyers with verified private-label gel polish and UV gel manufacturers. The featured wholesale nail polish private label suppliers and manufacturers on this platform offer bulk purchases, low MOQs, and private labeling services. They offer an extensive range of soak-off UV gel, builder gels, base/top coats with vegan and cruelty-free nail product options also with customized branding and packaging services.
Their easy-to-use platform allows beauty businesses to compare suppliers, request samples, and negotiate prices. On BeauteTrade, you will find a wide network of custom UV gel polish suppliers with low MOQ. With its large network of reliable manufacturers, BeauteTrade is ideal for salons and startups looking for scalable and professional private-label opportunities. Join now and contact a wholesale gel polish private label supplier today!
Based in the Netherlands, CNC International is among the leading private-label nail product manufacturers in Europe, with an extensive global reach. CNC International is known for its quality gel formulas, fast turnaround time, and in-house R&D for tailor-made formulation of products. They offer a broad range of private label soak-off gel polish, hypoallergenic, rubber base, builder gels, and gel color ranges. Additionally, low MOQ from 1,000 pieces with full packaging and logo design facilities.
Being highly innovation-oriented, CNC offers environmental-friendly as well as vegan-friendly support. EU formulation and manufacturing standards of the company's own expertise make it a trustworthy collaborator with luxury salon and retailing businesses.
Tradewheel.com is a USA-based international B2B platform that brings together beauty businesses with authentic and trustworthy best private label UV gel polish manufacturers from the USA and from around the world. With its various listings of private-label UV gel polish, Tradewheel.com makes it easier to find personalized solutions that meet your brand identity and price range.
The associated trustworthy gel polish manufacturers on the website offer thousands of gel with free samples, negotiation, and MOQ as low as 500 units. You can easily utilize product filtering by region, certifications, and formulas. The direct communication tools with suppliers, easy-to-use interface, and affordable sourcing options make Tradewheel.com a great place to start or develop a private-label gel polish brand. Sign up now and request quotes from wholesale UV gel polish manufacturers from around the world.
Buy private-label gel polish in bulk from SBLC Cosmetics. They are a US beauty maker specializing in private-label cosmetics like UV gel polishes and nail care lines. They offer startups and companies custom label designing and formulation. You can buy UV gel, builder gel, hardeners, and treatments from them. Their MOQs are 1000 pieces and also offer custom label design and cruelty-free formulation.
They manufacture products in the USA using cruelty-free methods. SBLC provides a complete, seamless service from product development to fulfillment. You're searching for an FDA-compliant US-based manufacturing company, and they're among the best.
California, USA-based Cosmetic Industries Inc. has over 35 years of experience in private-label cosmetic manufacturing. It is well-known for offering high-quality nail polish lines and serving indie and major beauty companies. It offers a huge range of versatile and low-odor gel polish, nail treatments, and removers. It offers full-service private labeling and MOQ as little as 500 units. It also provides an in-house lab for color customization.
They are a popular custom gel nail polish manufacturer. Their trained staff ensures each product is at your brand level. With professional guidance and competitive prices, Cosmetic Industries Inc. is a trusted UV gel polish manufacturer offering affordable OEM nail polish with custom branding and fast delivery. It is a safe place for salons to buy bulk UV gel polish with low MOQ in 2025.
Starting a private-label gel polish business offers profitable opportunities if it begins with proper research and planning. Following are the steps to start a private-label gel polish line in 2025. Read on to explore in detail!
Start by finding an OEM gel nail supplier that meets your quality standards, production, and customization needs according to your price range. Ensure you look up their MOQs, reviews, and certifications.
Choose what kind of gel products you wish to launch: builder gel, soak-off gel, top/base coats, or nail art gels. Choose also the finishes types such as matte, glossy, glitter, or magnetic.
Talk to your supplier about how to produce special packaging that suits your brand choice bottles, labels, and outers in your color scheme and branding.
Order sample order to ensure the quality of the product, curing time, color match, and packaging. Test them out at home or at your salon.
After verifying, place your first bulk order and start creating your marketing plan, through social media, website, salon promotions, and etc.
Initial Startup Costs: $2,000 to $10,000, depending on capacity
Rates of Profit: 40% to 70%
ROI Schedule: 3 to 6 months for small to mid orders.
Entering the business of private-label gel polish in 2025 can be a good and rewarding investment, particularly as the beauty sector continues to develop steadily in markets all over the world. As per a market research study by Grand View Research, the global nail polish market was estimated at USD 16.23 billion in 2023 and is expected to reach at a CAGR of 6.9% from 2024 to 2030.
Demand is fueled by growing consumer demand for nail art, concentrated polish colors such as gel polish, and greater popularity for DIY manicures. Private labeling enables entrepreneurs to create their own separate brands without the costly element of production and product creation.With partnership with reliable manufacturers, you can import brand-name gel polish brands tailored with a focus on branding, design, and marketing areas of high value for profit.
In 2025, online stores are providing greater convenience to reach target customers, e-commerce sales within the beauty and personal care segment are gaining popularity and Statista forecasts that online-based beauty and personal care sales worldwide in 2025 are expected to be more than USD 94 billion.
Private label gel polish sold through channels such as Amazon, Etsy, and your own website enables you to control price points, have direct customer relationships, and push margins. Additionally, with the help of SEO, influencer marketing, and active packaging, your product can be positioned. With a focus on quality, innovation, and brand-building, a private-label gel polish business can be profitable and sustainable in the long term.
Gel nail design is trendy and is in high demand. In 2025, several trends will arise in the UV gel market. Below are the following:
Trendy Colours: Chrome, neon, pastel, cat eye, and holographic finishes.
Green Formulas: Vegan, cruelty-free, and non-toxic formulas continue to be popular.
Speed-Drying Products: LED/UV-drying speed saves salon time.
Long-Lasting Gel Systems: 3+ weeks of durability is the norm.
Specialty Nail Art Gels: There are new specialty gel lines introduced by manufacturers for 3D finishes, marble effect, and magnetic effects.
By following these trends, such as new nail colors, formulas, and fashion finishes, you can make your business popular in an oversaturated market.
The 2025 private-label gel polish and UV gel industry has endless business possibilities for beauty business entrepreneurs, salon owners, and influencers. With the increasing demand for long-wearing and personalized nail products, now is a time to enter the private-label gel polish business. If you are purchasing from BeauteTrade, CNC International, Tradewheel.com, or local factories such as SBLC Cosmetics, you will find trustworthy low MOQ gel polish suppliers on these platforms who can assist you in establishing a well-known UV gel brand.
Want to start your own nail polish business? Check out the above platforms and start building your path to establishing a high-end private-label nail care brand today!
What is the MOQ for private-label gel polish?
The majority of suppliers have an MOQ of 500 to 1000 units, but some will accept lower amounts for startups or sample orders.
Can I order custom colors for my UV gel line?
Yes, most but a few private label manufacturers will allow you to select or develop unique colors and finishes to match your brand.
How long does it take to start a private-label nail polish business?
It will usually take 4 to 8 weeks subject to product development, packaging and shipping to supplier and order size.
