Best Source for Beauty Industry Trends, News and Updates
The makeup industry is one of the largest in the world. People around the world have been using makeup every day as needed. Several adaptations have been made in the production of makeup, its packaging, and distribution strategies. There are millions of beauty sellers and makeup artists seeking high-quality, branded makeup for distribution.
Looking at the global makeup industry, we can see that the market size has grown strongly in recent years. It will grow from $41.23 billion in 2025 to $43.48 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to rising beauty awareness, shifting urban lifestyles, expanding cosmetic retail networks, increasing acceptance of makeup use, and the rising influence of media and celebrities. creating a makeup demand from global buyers.
If you are a new makeup seller, you need to understand the market through ongoing trends, which can heavily influence your sales. People all over the world follow global trends when it comes to makeup purchases due to the strong influence of social media and other factors. It has created a sense of following certain makeup routines and their applications that are usually the same across regions. The most popular makeup industry trends that are followed globally are listed below:
One of the biggest trends among people who apply makeup is to enhance natural beauty through minimal, clean makeup. The concept of ‘no-makeup’ makeup is still trending. The use of clear lip gloss, liquid skin tint, and minimal tinted moisturizer is still valid for bringing out natural facial features without making it look artificial or fake from excess makeup.
Globally, sustainability has become one of the core business trends, followed religiously by people as awareness of eco-friendly products has increased. People around the world choose sustainability over traditional practices when producing and consuming makeup. Sustainable packaging, cruelty-free products, and organic formulations are highly sought after.
When you start selling makeup, you will come into contact with many wholesale makeup distributors who request private labelling. What is private labelling? As a manufacturer, you can start selling private-label products by taking orders from your customers and creating products according to their customized formula and instructions. This method of selling makeup has a lot of scope for achieving profit.
If you are starting as a distributor, you will receive several requests from consumers seeking products that suit their specific needs. People now prefer more personalized options when purchasing cosmetics, which means that it is an ongoing trend that has a lot of scope.
People are using Artificial intelligence to personalize by performing skin analysis, color matching, creating custom formulas, and receiving AI-powered recommendations to create their own look with makeup products. This has been driving sales for unique makeup products in 2026.
The following are some of the best B2B websites to find wholesale makeup buyers and importers globally:
Alibaba.com is one of the most powerful platforms for brands and manufacturers looking for a global makeup buyers directory. It connects sellers with verified makeup importers, wholesalers, private-label brands, and large retail buyers from over 190 countries. Businesses can access a constantly updated list of makeup buyers through RFQs, buyer inquiries, and trade shows hosted on the platform. Alibaba’s Trade Assurance and supplier verification features help build trust between exporters and international buyers. For bulk makeup sellers aiming to scale globally, Alibaba offers unmatched visibility, demand volume, and direct access to professional buyers sourcing cosmetics in large quantities.
TradeWheel.com is a fast-growing makeup buyers' directory that connects cosmetic suppliers with verified makeup importers and distributors worldwide. The platform allows sellers to receive direct inquiries from buyers actively searching for bulk makeup products, private-label cosmetics, and OEM services. With its RFQ-based system, Tradewheel helps sellers access a targeted list of makeup buyers instead of random traffic. It is particularly useful for exporters and manufacturers looking to build long-term wholesale relationships across North America, the Middle East, Europe, and Asia. Tradewheel focuses on serious B2B trade, making it ideal for efficiently scaling makeup exports.
BeauteTrade.com is a niche-focused makeup buyers directory built exclusively for the beauty and cosmetics industry. It connects makeup manufacturers, private-label brands, and wholesalers with verified makeup importers and professional buyers globally. Unlike general marketplaces, BeauteTrade attracts buyers who are actively sourcing cosmetics, making it easier to access a relevant list of makeup buyers. The platform supports bulk orders, custom formulations, and export-ready suppliers, helping sellers reach salons, distributors, and retailers. For businesses seeking quality leads instead of mass traffic, BeauteTrade offers a focused environment to grow international makeup sales.
Global Sources is a trusted international makeup buyers directory connecting cosmetic manufacturers with established makeup importers, retailers, and sourcing agents worldwide. Known for its strong buyer verification process, the platform provides access to a high-quality list of makeup buyers, especially from Asia-Pacific, the U.S., and Europe. Global Sources also integrates online sourcing with trade shows, allowing sellers to meet serious buyers both digitally and in person. It is ideal for exporters offering compliant, large-scale makeup production and private-label services. The platform is widely used by buyers seeking reliable, export-ready cosmetic suppliers.
DHgate is a leading cross-border B2B platform that serves as an accessible makeup buyers' directory for small- to mid-sized retailers and online sellers. It connects suppliers with global makeup importers looking for competitive pricing and flexible order quantities. Sellers can tap into a diverse list of makeup buyers, including e-commerce sellers, boutique owners, and resellers. DHgate is especially popular for trend-driven makeup products and fast-moving inventory. With built-in logistics and payment solutions, it simplifies international trade for cosmetics exporters targeting emerging and small-scale buyers worldwide.
Faire is a curated wholesale platform that acts as a premium makeup buyers directory for independent retailers and boutique owners. It connects beauty brands with verified makeup importers and store buyers primarily in North America and Europe. Sellers gain access to a targeted list of makeup buyers seeking unique, high-quality, and branded makeup products rather than mass-market items. Faire is ideal for brands offering clean beauty, indie makeup lines, or exclusive formulations. Its retailer-friendly terms encourage repeat orders, making it a strong platform for building long-term wholesale relationships in developed markets.
Merkandi is a multilingual wholesale marketplace that serves as a practical makeup buyers directory for excess stock, bulk cosmetics, and branded makeup products. It connects sellers with professional makeup importers, wholesalers, and distributors across Europe, Africa, and the Middle East. The platform offers access to a diverse list of makeup buyers interested in bulk deals, liquidation stock, and competitive pricing. Merkandi is especially useful for exporters looking to move large volumes quickly while reaching international trade buyers who regularly source cosmetics in bulk.
Global Trade Plaza is an international makeup buyers directory that links cosmetic suppliers with verified makeup importers, distributors, and wholesale buyers. The platform focuses on export-oriented trade, making it suitable for manufacturers offering bulk makeup, private-label services, and OEM solutions. Sellers can access a growing list of makeup buyers across Asia, Africa, Europe, and the Middle East. With supplier verification and lead-generation support, Global Trade Plaza helps cosmetics exporters expand their reach and connect with serious buyers seeking long-term sourcing partnerships.
Cosmetix Club is a specialized makeup buyers directory tailored for beauty professionals, brands, and distributors. It connects makeup manufacturers and wholesalers with niche makeup importers looking for premium, professional, or private-label cosmetic products. The platform offers access to a focused list of makeup buyers interested in salon-grade makeup, exclusive formulations, and branded collections. Cosmetix Club is ideal for suppliers targeting professional beauty markets rather than mass retail. Its industry-specific audience helps sellers generate higher-quality leads and build stronger B2B relationships.
BeautySourcing is a professional makeup buyers directory designed to connect cosmetic manufacturers with international makeup importers and sourcing agents. The platform focuses on private-label, OEM, and ODM makeup production, making it ideal for exporters and factories. Sellers can reach a curated list of makeup buyers actively seeking reliable manufacturing partners rather than trading companies. BeautySourcing is especially valuable for brands looking to launch or scale makeup lines with customized formulations, compliant production, and global distribution support.
In this blog, we have discussed the top trends that are driving the makeup industry in 2026. These trends and top B2B websites can help you get the best of makeup sales and connect with global wholesale makeup buyers and distributors. We have listed the best B2B marketplaces where you can start your search and connect with global wholesale makeup buyers and importers without delay.
