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When starting a private-label toothpaste brand, finding the proper manufacturer is essential to ensure product quality, innovation, and market success. The growing demand for specialized and eco-friendly oral care products has encouraged many manufacturers to offer customized formulations and packaging to meet diverse consumer needs. Whether you want to create a fluoride-free option, a natural whitening paste, or a kid-friendly flavor, partnering with a reputable private-label manufacturer can turn your vision into reality.
This blog explores the top 10 private-label toothpaste manufacturers in 2025. These manufacturers are known for their exceptional expertise and commitment to delivering high-quality toothpaste to help you succeed in your business while retaining customers.
According to Fortune Business Insights, the global toothpaste market was valued at 18 billion USD in 2023 and generated around 19 billion USD in 2024. By 2032, it will become a 29 billion USD market with a CAGR of 5%. Asia Pacific will dominate the market with a 36% CAGR in 2023. The global toothpaste market by type is divided into four segments: teeth whitening, herbal, sensitive teeth, and others.
As people become increasingly eco-conscious, the industry of herbal toothpaste is growing exponentially because of its environmental and functional benefits.
Private label toothpaste is a type of toothpaste product that is manufactured by one company but sold under another company's brand name. This means that businesses or retailers can sell high-quality toothpaste using their own brand, without having to build a factory or create the formula themselves. The actual production is handled by specialized manufacturers who offer different types of toothpaste options, such as whitening, natural, fluoride-free, charcoal, or sensitive care.
Many startups and even big retail chains use private-label toothpaste to offer unique products to their customers. They can choose the ingredients, flavor, packaging design, and even eco-friendly options to match their brand values. It’s a smart way to enter the oral care market because it saves time, reduces manufacturing costs, and helps brands focus on marketing and building customer loyalty.
Private label toothpaste lets you launch your own toothpaste brand without having to make the product yourself. You get control over how it looks and what it contains, while expert manufacturers take care of the production.
This list of top custom toothpaste manufacturers will help you connect with the best one for your business.
Building strong trading relationships with toothpaste manufacturers from the USA, UK, China, and other countries has become easy through Tradewheel.com. It is the fastest-growing online B2B trading platform where buyers can access the list of hundreds of wholesalers and manufacturers that sell high-quality wholesale natural toothpaste. The user-friendly website interface lets you locate your desired products using the high filter search bar.
The regional search bar provides results from the region where you want to expand your business connections. High quality is what makes or breaks the business. The listed OEM toothpaste suppliers on this platform understand the importance of quality and do their best to meet your product requirements with top-best quality.
To buy custom fluoride-free toothpaste with a private-label option, BeauteTrade is the best place to consider. It is the leading online B2B e-commerce trading platform that deals with buying and selling beauty and skincare products. The platform has made it easy for businesses to connect with top OEM and ODM toothpaste suppliers offering global shipping. Here, you can explore various toothpastes for general and specific tooth problems. Manufacturers here also provide private labeling and product customization options for the buyers, so you do not have to visit other platforms to benefit from such offers as they are now available on this platform.
Here, you can fill out the online RFQ form to get the best-discounted rates for your orders. The OEMs are always available here to ensure the reliability and quality of your products. If you have any product-related queries, please contact the support team; they will get back to you soon.
ThomasNet is a recognizable online trade directory that caters specifically to the customization needs of global businesses. Toothpaste suppliers on the platform offer a variety of advanced formulation products that bring instant results. You can explore the supplier directory of the platform free of charge, communicate with the exporters, tell them your product demands, and ensure they will meet your expectations to the fullest.
The platform provides safe and fast delivery options and secure payment methods, so you do not have to worry about anything. From global toothpaste suppliers to local ones, all are available on this comprehensive marketplace and are just a click away for you to get in touch with.
Dental Market is another reliable online marketplace offering 3000+ products for businesses to restock inventory. As a wholesale toothpaste distributor, you can find many products that fit your business budget. Whether you are a small or medium-sized business, you can explore various products in different price ranges, ingredients, and qualities. From branded toothpaste to private label ones, all are available on the platform in bulk for you to source at low costs.
Starting a wholesale toothpaste distributing business requires building strong relationships with manufacturers and retailers to ensure a steady supply chain and competitive pricing through the Dental market. You can strengthen your business relationships with the manufacturers available on this platform.
B2B Supply is a leading physical and online wholesale warehouse of products from various industries. Here you can find private-label toothpaste manufacturers globally. You can communicate with them, explore their top-selling toothpaste, and inquire about the quality and quantity of the products before making an informed final decision.
Manufacturers on this platform ensure that you get premium quality products with long shelf life, so you do not have to worry about the early expiration of the products. To run your business effectively while enhancing your brand identity, you can customize the toothpaste's packaging, color, and logos on this platform.
If you want to restock your business inventory with high-quality toothpaste, EC21 is a reputable South Korea-based company through which you can restock your business inventory without overspending. The platform is equipped with all the right tools that make trading easy, fast, and affordable for everyone. Here, you can inquire about the product prices from global suppliers.
Manufacturers here provide flexibility over their prices, so you do not have to hesitate to restock products in bulk. The website has verified suppliers who have been in this business for quite some time, know what you are looking for, and provide you with the same products.
Trade India, as the name suggests, is an India-based online B2B trading platform through which you can wholesale private-label charcoal toothpaste at the lowest prices. The platform offers a wide range of products that are both high in quality and low in price, so you can benefit from bulk sourcing.
Whether you are sourcing products in bulk or looking for low MOQ options, the manufacturers on this platform have got you covered here. You can fill out the online RFQ form to get the best-discounted rates for your orders. Suppliers here do not compromise on the high quality of their products. The platform provides transparent transaction and shipping policies.
Global Trade Plaza is also an India-based trading website that provides a pathway between suppliers and global businesses. From toothpaste made of natural ingredients to organic ones, all are available on the website in a wide variety. Here, you can communicate with the exporters to learn about their products and business requirements, and if you think their deals and discounts are genuine and come under your business budget, you can seal the final deal with them.
Private labeling and white labeling services are available on the platform, so if you want to start your own business, the platform is perfect for getting products under your brand name at low prices.
DHgate is a platform that originated in China, and you can reach out to toothpaste suppliers from all across the globe. Here, you can compare their products and prices before deciding whether to buy them. The manufacturers are always available here to ensure the high quality of their products. Various toothpaste brands on the platform offer extended shelf life on their products to prevent early expiry.
All businesses are welcome to use the platform for inventory restocking. Your needs will be handled in this one-stop shop, so you do not have to worry about visiting other places to fulfill your sourcing needs.
How to choose the right private label manufacturer – 5 Simple & Effective Tips:
Look for a manufacturer with good experience in your product category. A trusted company will have positive reviews, strong references, and a clear record of successful private label projects.
A good private label partner should offer product and packaging customization to match your brand. This includes options like ingredients, flavors, scents, colors, and your logo or label design.
Always ask about the minimum number of units you need to order. Some manufacturers have high MOQs that may not suit new businesses. Choose a supplier with flexible or low MOQs if you're just starting.
Before placing a large order, always ask for samples. Test the quality, packaging, and performance to ensure it meets your brand standards and customer expectations.
Make sure the manufacturer follows safety and industry standards. Ask for certifications (like GMP, ISO, FDA, etc.) to be confident that the products are safe, legal, and good for your target market.
The oral care products market is expanding. For business success, one should know the following areas of growth that will dominate the oral care market in the future.
Growth Area |
Description |
Potential Impact |
|
AI-Driven Personalization |
Utilizing AI to create tailored toothpaste formulations based on individual oral health needs and preferences. |
.Enhanced customer satisfaction through personalized care. . Higher retention rates for brands. |
|
Subscription-Based Delivery |
Offering toothpaste as a subscription service for regular delivery to customers’ homes. |
. Steady revenue stream for businesses. . Convenient and consistent supply for consumers. |
|
Technological Advancements |
Innovations in toothpaste formulations and packaging, such as eco-friendly tubes, smart ingredients, or probiotics. |
. Increased demand for sustainable and high-tech oral care solutions. . Differentiation for brands. |
Toothpaste is one of the most used oral care products with a massive return of customers. The market for toothpaste and oral care products is increasing. Suppose you want to buy toothpaste in bulk to start your own toothpaste brand. In that case, this is your sign to do that, as online B2B trading platforms are filled with numerous global suppliers who offer private-label products and services, so you can quickly start your brand hassle-free. This blog will help you choose the right toothpaste manufacturers for your business and help you with a seamless trading experience for bulk orders.
What is the average MOQ for private-label toothpaste?
The average MOQ ranges from 1,000 to 5,000 units, depending on the manufacturer.
How much does private-label toothpaste cost per unit?
Private-label toothpaste typically costs between $0.30- $2.00 per unit.
Can I sell private-label toothpaste on Amazon?
Yes, you can sell private-label toothpaste on Amazon with proper branding and compliance.
What ingredients can I customize in private-label toothpaste?
You can customize ingredients like fluoride, charcoal, baking soda, essential oils, and sweeteners.
Is fluoride-free toothpaste in demand?
Yes, fluoride-free toothpaste is increasingly popular due to growing consumer preference for natural products.
