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Hair products are the most demanding and most used items in the hair care industry. Whether it is professional hair styling products or hair care items, these are the versatile products that will never go out of demand. The international haircare market is estimated to reach $113.93 billion in 2025 and will reach $213.47 billion by 2032. As the haircare sector is a popular and profitable market, selling the trendy and best hair product right now could be the smartest idea to enter this competitive industry in 2025.
As the e-commerce sector is also booming, people are preferring online shopping for organic hair care products, especially shampoos without any harmful chemicals, serums, extensions, and everything for their hair, which is made with eco-friendly sulphate-free hair products.
In this comprehensive guide about what hair products sell the most, you will learn about the 11 best trending hair products for 2025 that customers love buying online. Also, we will share simple market analysis so you can see what’s trending, who is buying, and which products sell like hotcakes. If you are planning to sell hair products, this blog is your guide to finding popular hair products online and making your business grow!
By reading this, you’ll discover why haircare e-commerce trends are thriving, which specific products are in demand, how to choose the right items, and the best ways to sell them online. Let’s get started!
Selling hair products online is a smart and profitable idea. Here’s why:
Nowadays, people everywhere want clean, healthy, and styled hair every day. This increases the demand for shampoos, conditioners, oils, serums, and styling tools.
As online shopping becomes common, especially in beauty. By 2025, more people will shop online than ever, which means more chances to reach buyers across the world.
Hair products are one of those products that come with high profit margins; they often cost little but can be sold at good market rates. Moreover, they are used regularly, so repeat purchasing is common in these types of products, which means repeat customers and steady income.
As of 2025, the international haircare market is valued at around $110 billion and is growing at about 5-7% each year. The top-selling categories online are shampoo, conditioner, hair masks, oil, and other hair styling tools. Customers nowadays prefer natural hair treatment products that are organic, cruelty-free, and gender-neutral. Clean beauty is trending.
The most popular hair products are sulfate-free shampoos, hair growth serums, leave-in conditioners, heat protectants, and anti-frizz sprays. Due to social media trends and DIY styling, extensions are also rising fast due to social media trends and DIY styling.
From teens experimenting with styling tools to young adults buying natural serums to people dealing with frizz or hair loss, the target audience categories are vast in the hair products market. The current online shopping pattern shows that customers prefer to read reviews and trust brands that share product benefits and real, genuine photos.
Before choosing the right hair products to sell, there are a few things that are important to consider:
Research is the most important factor to consider before choosing the right hair product. Use relevant keyword tools and marketplaces like Amazon to find what people are searching for. Look for products with high search volume and moderate competition.
Select a trusted cruelty-free haircare brand to work with, or you can create your own private-label products. High quality earns positive reviews and repeat buyers.
Always look for popular trends, such as vegan shampoo bars, or consider specific niches like curly-hair styling kits. These niche products help you stand out and help build a loyal customer base.
Wholesaling pre-made branded products lets you start fast. Private labeling means creating your own brand, which requires more investment but can build long-term value.
Below is the list of top-selling hair products in 2025 for salons and e-commerce:
The best-selling hair products online are sulphate-free shampoos. They are high in demand as they cleanse without removing any natural oils. These types of shampoo are perfect for color-treated, dry, or curly hair types. To keep hair healthy, many buyers search for “sulphate-free shampoo” to avoid irritation. Offering different scents or added benefits like moisturizing or thickening makes them more appealing. These are popular hair products online, and people buy them again and again, making them a reliable choice to sell.
Due to increasing interest in thicker, healthier hair, the popularity of hair oils and serums is increasing rapidly. It is a convenient hair product to sell from home. Ingredients like biotin, rosemary, and jojoba promote scalp health and hair strength. People love using these products daily, which means repeat purchases. Many search for “hair growth serum” or “hair oil for growth,” making them the best-selling hair products online. Marketing them as natural or organic boosts their appeal even more. This category is trendy in 2025 for both men and women.
Leave-In Conditioners are another popular hair product that can be sold at the best rates online. These products are highly in demand as they save time and help detangle, moisturize, and protect hair throughout the day. They’re great for all hair types, especially curly, frizzy, or damaged hair. Many users search for “leave-in conditioner” to avoid heated tools and simplify their hair routine. Offering eco-friendly bottles or vegan ingredients can make your listing stand out. Being a reusable purchase, they bring repeat customers, giving sellers a great opportunity in 2025.
Heat protection sprays are essential for people using hair dryers, straighteners, or curling irons. With more styling at home, searches for “heat protectant spray” have increased. These sprays protect hair from damage, split ends, and dryness. As one of the best paraben-free or alcohol-free items, they are one of the best-selling hair products online. This product is ideal for sellers who want to step into the styling tools market, as they are lightweight, easy to ship, and used regularly.
Hair masks and deep conditioners are in high demand for their restorative effects. They’re used weekly to repair heat damage, dryness, and split ends. Many customers search for “deep conditioning mask” or “hair mask for dry hair,” making them popular hair products online. With natural ingredients like shea butter and argan oil, they appeal to eco-conscious buyers. These high-value items are great for bundle deals and bring repeat purchases.
Styling gels and creams are top sellers for managing curly and textured hair. They help define curls, reduce frizz, and provide long-lasting hold without flaking. With social media hair tutorials trending, people search “styling gel for curls” or “curl cream,” making these among the best-selling hair products online. Offering alcohol-free, non-sticky formulas can help your brand stand out. These daily-use products lead to repeat customers and fast sales.
Hair color kits and dyes continue to be in high demand, especially for DIY users wanting vibrant or pastel shades. Consumers seek at-home kits with clear instructions and nourishing formulas. Keywords like “hair dye kit” and “root touch-up dye” are frequently searched. These are some of the popular hair products online because they offer color transformation at home. They can come with high profit margins and seasonal boosts during holidays, giving online sellers strong sales potential.
Hair brushes and combs are simple but essential haircare tools with consistent demand. Products like detangling brushes, boar bristle brushes, and wide-tooth combs are popular hair products to sell from home online. Many people search for “detangling brush” or “hair styling comb,” which makes them a staple item with low returns and easy shipping. Premium materials and anti-static features add value. They’re also a great add-on to boost average order value in your store.
Hair extensions and wigs are booming due to social media trends and the ease of changing hairstyles. It is a popular hair product for salons. Clip-ins, tape-ins, and lace-front wigs are in high demand for everyday and event use. Keywords like “clip-in hair extensions” and “human hair wig” are trending, making them best-selling hair products online. High-priced items mean bigger profit per sale. Maintaining inventory and providing quality care guides helps build trust and repeat buyers.
Anti-frizz sprays are lifesavers in humid or rainy climates. They smooth flyaways, seal split ends, and add shine. Consumers often search for “anti-frizz spray” or “hair serum for frizz,” making them popular hair products online. With many using heated styling tools, demand remains steady. Lightweight, portable, and easy to use, these sprays are perfect for daily shoppers and bring repeat sales.
Pomades, waxes, and matte cream are the top men's hair styling products to sell online this year. With modern and clean-cut styles trending, men want products like “matte hair clay” or “men’s pomade”, keywords that show rising searches online. These are the best-selling hair products online due to good margins and repeat use. Packaging that is gender-neutral and featuring styling tutorials helps attract male audiences. The men’s grooming market is expanding, making this a great category to add to your store.
Follow these effective tips or consider platforms to sell air products online to their potential buyers:
Use SEO-friendly titles like “Sulfate-Free Shampoo for Curly Hair” with keywords built in. Write clear, benefit-focused descriptions. This helps in attracting the relevant and potential buyers for hair products.
Show real photos, before/after results, and demo videos of hair products. Visuals build trust and help customers buy and develop an interest in your product.
To increase average order value, encourage purchases, or engage customers, create sets such as shampoo+conditioner.
Collaborate with micro-influencers for genuine reviews or feedback. Use Instagram and TikTok ads to reach target audiences of hair products.
Consider using B2B marketplaces like Tradewheel.com, BeauteTrade, eBay, and Etsy to sell hair products to a global audience. The B2B platform offers a wide network of hair products importers, which you can target. Selling on multiple platforms helps you reach more customers and improve brand visibility.
Starting to sell hair products online is a profitable and scalable business. Top-selling hair products like shampoo, serums, and styling tools offer exciting opportunities because of the high demand, repeat purchases, and strong profit margins. Start smart by choosing one or two trending items such as sulfate-free shampoo or a hair growth serum. Consider using e-commerce platforms and smart marketing to grow your brand globally.
Explore these hair products right now to make your online store shine in the thriving haircare market!
1. Do you need a license to sell hair products?
Yes, in most scenarios, you don’t need a special license for selling non-medicated hair products, but you may need a general business license depending on your location. If selling medicated or chemical-based products, local cosmetic regulations may apply.
2. Can I sell hair products without a brand name?
Yes, but building a brand helps with trust and repeat sales. You can also sell private-label or white-label hair products.
3. Can I sell hair products from home?
Absolutely. Many online sellers start from home, storing products in small quantities before scaling up. Just ensure proper storage conditions.
4. Wholesale vs. Private Label, which is best for hair product sellers?
For people who sell hair products, using a private label is usually better for creating your own brand and can make you more money, while wholesale lets you start selling faster and with less risk.
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