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Starting a hair product line business can be a profitable venture for new startups seeking to maintain a steady income flow in the future. Hair products are in high demand as people become increasingly aware of the importance of personal grooming. Shampoos, conditioners, and oils have been an integral part of human life for a long time.
The hair care products industry is growing steadily as new, effective, and innovative products are introduced to cater to the diverse needs of different hair types and issues. The best thing about starting a hair care product line business is that, once you sell quality products that work well for customers, you will have repeat customers, and the repeat purchase cycle will benefit your business and help it grow further.
In this blog, we will be discussing 12 crucial steps that can lead you towards the successful start of your hair care products business.
According to Global Market Insights, the global hair care market generated a market value of 93.9 billion USD in 2024. By the end of 2025, it is expected to become a 96.7 billion USD industry. By 2034, it would become a 128 billion USD industry with a CAGR of 3.2%.
Shampoos are the dominating products in the hair care industry. In 2024, the shampoo industry generated around 34 billion USD in sales.
Here are 12 simple steps that you can follow to successfully start your hair product line.
To start a successful hair product brand, you need to know what products you are going to sell in the market. The hair care market is huge. Initially, you need to start with a very specific product, and once the business is established, you can add more products as needed.
However, in the initial stage, you need to determine which products you will sell, such as deciding on segments like textured hair care, scalp health/dermatology, color-treated hair, men’s grooming, kids, clean/vegan, pro-salon, etc. Once you decide which segment you are going to deal with, it's now time to focus on which hair problem customers you will target. Is it breakage, frizzy hair, or hair loss issues that you want to take care of?
Who would be your target audience? Age, gender, hair type, and your product price point, among other factors, are all considerations when finding a suitable niche. Once you find the answers to these questions, you will easily identify your desired niche product.
Before investing your time and money into starting a hair product business, you need to know certain things about the market and how it works. You need to understand how different sales channels work, as profit margins will also vary on each website, along with other factors.
Learn the Different Selling Channels
1_Using DTC Direct to customer sales channels, you can get more profit per sale, but you need to invest in marketing to attract more customers.
2_You can also sell your products to salons and professional hair care clinics, which helps you gain the trust of your customers, as your products are going to be recommended by professionals. When it comes to profits, they are usually shared between both parties.
3_Online platforms like Tradewheel.com and Alibaba are among the most effective ways to set up a wholesale hair care products-selling business. You can connect with global resellers, retailers, and distributors looking to purchase shampoos, conditioners, serums, etc, at wholesale prices. You can generate a hefty amount of profit from bulk selling, but the competition in the B2B markets is high.
Study Your Competitors
The most important thing for success in any business is knowing who your competitors are and how you will compete with them. Ensure that you are offering the best prices as compared to your competitors, with unique selling points, best deals, and discounts. Cover the grey areas of your competitors and present them as your business’s strength.
Track Current Trends in Hair Care
Ensure that you are following all the trends in the hair care industry. Which products are in high demand, such as clean beauty products free from harmful ingredients, fragrance-free haircare products, scalp care, and hair protection products?
Figure Out The Supply Chain
Ensure that you have all the certifications and permits with you before manufacturing or selling products in the market. Figure out the whole supply chain methods that you are going to follow, like sourcing ingredients, how you will supply yourself with product packaging, how long it will take to fulfill the order needs of the customers, etc.
Once you determine the products you want to sell through your hair product brand and understand how the hair care market operates, you need to create a solid business plan. A good business plan acts as a roadmap. It is a guideline that will help you in every stage of your business.
You need to understand the cost and pricing of the products you are going to sell. Build a financial plan, including how much money you will initially invest, the amount allocated to product sourcing and marketing, and the expected initial profit from the business, along with your business's mission and vision.
How to start a hair product business involves the major thing that is selecting your business identity that remains with the customers for the long term. Your business name and logo should be carefully chosen, representing what your brand does. It should have a catchy tagline and clear vision and mission statements that keep you motivated towards achieving the end goal.
Before selling hair products, you must follow the rules for safety and labeling. Register your business and obtain the necessary licenses. Ensure your products meet cosmetic safety standards, which may include lab testing for stability and safety. Labels should clearly list all ingredients, product weight, your company’s name, and any relevant warnings.
This will facilitate international export as your products comply with international shipping standards. If you make claims, such as treating dandruff, you may need additional approvals. Keep records of your product batches and suppliers.
Starting a hair product business also involves careful product sourcing. Decide how you will make your hair products. You can use a private label company, work with a contract manufacturer, or make them yourself if you have the facilities. Check the quality of ingredients, packaging, and the supplier’s reliability.
Always ask for product samples and test them on different hair types before approving them to ensure the quality of the products before placing an order for bulk items. Confirm the charges, minimum order quantity, and production time. Build strong relationships with your suppliers so they understand your standards. Good sourcing ensures that you receive consistent, high-quality products that your customers will trust and continue to buy.
Your packaging is often the first thing customers notice.
1_It should protect the product, be easy to use, and look appealing.
2_Choose bottles, jars, or tubes that match your brand style and product type. For example, pump bottles for shampoo and sturdy jars for hair masks.
3_Include clear labels with the product name, benefits, and directions for use.
4_If possible, choose eco-friendly or recyclable packaging to attract environmentally conscious buyers.
5_Always test packaging to make sure it works well with your formula and can handle shipping without damage. Good packaging helps build trust and brand recognition.
Setting the right price is important for both profit and sales. First, calculate your total cost, including ingredients, packaging, labor, shipping, and marketing. Then, add a profit margin that aligns with your market position. If your brand is premium, your price can be higher, but it must reflect quality.
Research competitors to see what customers expect to pay for similar products. Avoid pricing too low, as it can make your brand seem cheap. Offer bundles or larger sizes for better value. The right pricing strategy keeps you competitive while ensuring your business stays profitable.
Choose where and how you will sell your hair products.
1_You can sell directly on your own website, through beauty salons, or on online marketplaces like Tradewheel.com or BeauteTrade.com.
2_Physical retail stores can provide visibility, but they often require large orders.
3_Selling through distributors can help you reach multiple stores simultaneously. Each channel has different costs and profit margins, so choose a mix that fits your goals.
4_Direct-to-consumer sales yield higher profits per product, but require more marketing effort. A smart sales channel strategy ensures your products reach the right customers in the right places.
Digital marketing is key to making your hair product line visible. Use social media platforms like Instagram, TikTok, and Facebook to share before-and-after results, tutorials, and customer reviews.
Collaborate with beauty influencers to build trust and reach a larger audience. Create helpful blog posts or videos about hair care tips to improve your SEO and attract customers through search engines.
Use paid ads to target specific audiences and bring traffic to your website. Email marketing can keep your customers updated about new products and offers. Consistent online marketing builds awareness and encourages repeat purchases.
A professional website helps you sell your hair products and tell your brand story. Use high-quality photos, detailed product descriptions, and customer reviews to make your site attractive and trustworthy. Make sure it is mobile-friendly, loads fast, and is easy to use.
As a seller, provide your customers with an exceptional sourcing experience with functional websites, add to cart options, and secure payment options, along with shipping details. You can also add a blog to share hair care advice and boost your search rankings. Your website is not just a store for buying and selling. It's a place where customers learn about your brand, trust your quality, and decide to make a purchase.
Once your hair product line is launched, focus on growth. Listen to customer feedback to improve your existing products or develop new ones. You can add variations like different scents, sizes, or formulas for specific hair types.
Expand into new sales channels, such as exporting to other countries or selling through more salons and stores. Keep an eye on market trends so you can offer what customers want before your competitors do. Building strong relationships with loyal customers and suppliers will help your business stay competitive and profitable in the long run.
The high demand for hair products has increased due to evolving beauty trends, increasing self-care awareness, and the influence of social media. With people seeking personalized, effective, and fashionable hair care solutions, this market continues to expand, offering profitable opportunities for brands, salons, and distributors worldwide.
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