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Cosmetics is one of the biggest industries that has been globalized due to influencer marketing, creating demands for K-beauty products in the USA and German-made cosmetics in Japan. This has created a wide market opportunity for make-up and cosmetics companies to supply their products to the worldwide clientele. Importing cosmetics in your country is not very complicated due to the streamlined platforms. This blog is a guide through all the best countries to import cosmetics and trending products to start a wholesale business.
Following are the statistics for global cosmetics exports in 2024:
|
Country |
Export Value (USD) |
|
United States |
$6.2 billion |
|
China |
$4.1 billion |
|
Germany |
$4.8 billion |
|
United Kingdom |
$2.1 billion |
|
Japan |
$2.8 billion |
|
France |
$12.2 billion |
|
South Korea |
$8.6 billion |
We have included the top seven countries which are known for their cosmetics and have high demands for their make up and skin care products worldwide:
South Korea is a global beauty trendsetter known for its innovation, affordability, and skincare focused products. The country offers a unique variety of high-performance products. The popular products include sheet masks, essences, serums, and BB creams. All of these products appeal to a global audience due to their natural formulation.
Korean cosmetics brands focus on adding natural ingredients to their formulas. They often incorporate snail mucin, ginseng, or fermented extracts to get the best effect. Their attractive packaging and strong brand storytelling also make products highly marketable. South Korea is ideal for businesses looking to import affordable, trendy, and effective skincare and beauty products that resonate with modern consumers.
Glass skin serums
Snail mucin creams
Sheet masks
Cushion foundations
France has always been the center of luxury skincare and make up. It is a top destination for importing high-end cosmetics. Known for its premium perfumes, anti-aging serums, and pharmacy-grade skincare. French cosmetics combine elegance, science, and tradition. Brands like Chanel have set international standards for quality that no one could match.
As an importer, you can benefit from organic cosmetic companies and professional salon product manufacturers. France also leads in sustainable beauty innovations and offers products with clean ingredients and recyclable packaging. French cosmetics consistently perform well in premium and have global attention.
Luxury perfumes
Anti-aging serums
Thermal water mists
Organic skincare lines
Japan is known for its minimalist yet effective beauty approach. It is an excellent source of high-tech, reliable cosmetics. Japanese brands focus on skin health, using time-tested ingredients like rice bran, green tea, and collagen. The market offers unique formats of cleansing oils, foaming washes, and gel creams that suit a variety of skin types.
Japanese manufacturing is highly respected for its quality control and precise innovation. Additionally, Japan's focus is on clean formulations that offer soft skin textures. They are also known for their elegant packaging, which makes their cosmetics appealing worldwide. Importers can rely on Japanese products for consistency and trust across diverse markets.
Cleansing oils
UV protection skincare
Collagen drinks
Lightweight foundation
The United States is a powerhouse in cosmetic production. It is known for its diverse range of innovative and fast-moving trends. The US beauty products are all about inclusivity. They offer wide shade ranges that come with great formulations. American brands are way ahead as compared to the others.
They offer vegan and cruelty-free makeup and skincare, catering to modern consumer values. The rise of celebratory startups also creates fresh opportunities for importers. FDA compliance and clear labeling make US products a trusted choice for retail and e-commerce distribution globally.
Inclusive foundations and concealers
Vegan and cruelty-free makeup
Lip oils
At-home beauty tech gadgets
Germany is known for the production of clinical-grade skincare. They maintain strict quality standards to create innovative cosmetic formulations. The country is home to renowned pharmaceutical skincare brands like Nivea, which are trusted globally for their dermatological effects. German beauty products often focus on providing anti-aging effects with hydration which is backed by scientific research.
Importers value Germany's commitment to clean beauty standards and sustainable manufacturing. They use natural and organic product ranges that are also well-developed. For buyers looking for reliable, science-based, and safe skincare lines, Germany remains a top-tier cosmetics sourcing destination.
Dermatologist-recommended skincare
Anti-pollution creams
Herbal hair care
Italy offers a unique blend of luxury with added artistic flair in its cosmetics industry. Known for baked makeup products, botanical skincare, and sophisticated fragrances, Italian beauty brands appeal to style-conscious consumers. Italy's tradition of herbal cosmetics is combined with high-quality manufacturing. It creates products that are both effective and aesthetically appealing. Italian products often use ingredients like olive oil, citrus, and grape extracts.
The country also excels in packaging design. The products are visually appealing and are ideal for retail markets. Importers can count on Italy for elegant beauty lines that combine nature, luxury, and performance in perfect balance.
Botanical skincare
Baked makeup (blushes, highlighters)
Natural fragrances
India is a rising player in the global cosmetics market. The country is home to natural, Ayurvedic, and herbal products. The country is rich in centuries-old traditions. Indian cosmetics are gaining popularity for their use of turmeric, neem, sandalwood, and essential oils. Many brands also offer cruelty-free and organic certifications.
India is ideal for importers seeking affordable yet potent alternatives to synthetic cosmetics. Moreover, the country is expanding its manufacturing OEM opportunities with competitive pricing. For businesses targeting consumers interested in holistic, chemical-free skincare and wellness-driven beauty, India presents a rich and growing source of cosmetics.
Herbal kajal
Neem-based face washes
Turmeric-infused skincare
Essential oils and hair oils
To start the make up business, you can find top-rated make distributors online through the following B2B websites:
One of the biggest B2B websites to buy wholesale makeup and cosmetics from premium exporters around the world. The platform can help you get the best quality products listed by top-rated cosmetic manufacturers who are highly reputed and have registered over this platform to help you establish a business.
The platform is known for its easy user-friendly module where you can meet with direct cosmetic factory manufacturers without any disturbance or third party influence.
BeauteTrade.com is a specialized B2B cosmetics marketplace focused entirely on the beauty and personal care industry. It is designed to help retailers, salons, and wholesalers find reliable exporters. The site offers access to premium skincare, haircare, makeup, and beauty tools. Importers can explore options like private labelling and get trending cosmetic formulations from top manufacturers.
The platform is especially valuable for those starting a cosmetics business. The resources here help you to compare prices, MOQ, and product certifications. It has a niche focus module that makes BeauteTrade one of the best platforms for launching or scaling your beauty import venture.
BeautyJoint is a US based wholesale cosmetics supplier known for offering both drugstore and high-end beauty brands. It serves as a great platform for resellers and importers who want to bring authentic, branded cosmetics into their local markets. Products include eyeshadow palettes, lipsticks, skincare, and beauty tools from popular names like L.A. Girl, Milani, and NYX.
With affordable pricing, low MOQs, and worldwide shipping, BeautyJoint supports new businesses looking to start with trusted, in-demand products. For entrepreneurs who want to avoid generic imports and focus on recognizable brands, BeautyJoint offers a reliable source to import cosmetics and launch sales fast.
Wholesale Makeup specializes in genuine, brand-name cosmetics at wholesale prices, making it a go-to source for businesses that want to import cosmetics and resell them locally. From Maybelline and Revlon to MAC and Urban Decay, the platform offers both new arrivals and closeout deals. Its flexible order volumes and fast international shipping make it ideal for small businesses, e-commerce sellers, and boutique owners.
Buyers can find everything from makeup and skincare to beauty accessories. With a focus on authenticity and affordability, Wholesale Makeup is perfect for importing high-demand products to start or scale a cosmetics business with minimal investment.
Alibaba.com is the world's largest B2B trading platform and a top destination for anyone looking to import cosmetics in bulk. With thousands of verified suppliers, you can source a wide range of beauty products, including private-label makeup, skincare sets, face masks, and salon supplies. The platform offers advanced filtering, trade assurance, and direct messaging with exporters, making it easier to compare quotes, negotiate terms, and order samples.
For entrepreneurs starting a cosmetics brand or looking for OEM/ODM services, Alibaba provides unmatched global reach and customization options. It's an essential tool for building a profitable beauty import business.
Importing cosmetics is more than just buying and selling. It is about understanding global beauty cultures and aligning them with local consumer demand. If you're looking for innovation, tradition, or eco-conscious formulas, then this blog will guide you about the top 7 countries that offer something for every type of beauty business.
