Did you know that according to the latest statistics, the false eyelashes market was recorded at USD 1.77 billion in 2023 and is estimated to reach USD 2.00 billion by the end of 2025? It is also predicted that the market will reach 2.70 billion US dollars by 2032, exhibiting a CAGR of 7.63% during the forecast period. While the Asian region acquires the biggest market share, which is more than 41% of production and sales.

Analyzing the facts and numbers has pushed many business-minded people to become a part of this rising market. High numbers are a clear indication that the wholesale false lashes market is very beneficial and profitable.

Latest Eyelash Trends and Consumer Insights for 2025

In 2025, the eyelash market is moving toward more natural, personalized, and eco-friendly beauty. People are choosing lightweight, wispy lashes that add to their look without being too dramatic, and hybrid styles that balance volume with a softer touch. Sustainability matters more than ever, with growing interest in biodegradable materials, cruelty-free products, and recyclable packaging. Brightly colored and festival-inspired lashes, like pastel shades or anime-style spikes, are especially popular with younger customers who want to try something bold and creative.

More people are doing their own lashes at home, using kits and growth serums because they are easy to use and save money. Salons and professionals are offering lash products that are simple to apply and last longer, while still letting clients choose what works best for them. Lash serums are becoming more popular as people look for ways to improve their lashes over time. New technology, like AI-powered robots for lash application, is starting to appear in salons, making services faster and more precise.

Types of False Eyelashes Available for Wholesale Purchase

Gaining more information and market insights before stepping into the wholesale eyelash business can help you with several things, including the available variety, manufacturing procedures, precise demands, etc. To help you find out, we have mentioned some of the prevalent types of wholesale fake lashes that you can buy for your business:

1. Strip Lashes: Strip lashes are reusable false lashes that are basically made with a single strand of lashes to increase volume and overall natural look.

2. Faux Mink Lashes: Faux mink lashes were created as an alternative to mink lashes. Faux mink lashes are synthetic mink lashes that provide the same feel, texture, and thickness.

3. Human Hair Lashes: As understood with the name, human hair lashes are made with natural human hair. These are lightweight and provide a natural feel.

4. Synthetic Lashes: Most commonly found false lashes that are made with synthetic fiber, such as nylon, etc. These are affordable and highly available everywhere.

5. Magnetic Lashes: New advanced versions of synthetic lashes, where lashes can be applied with the help of attached tiny magnets to avoid using glue.

Comparison Table of Platforms

Best B2B Marketplaces to Find Wholesale Eyelash Suppliers

Following are some of the best wholesale trading platforms where you can connect with multiple false eyelashes wholesale suppliers and manufacturers who can help you to fill up your business inventory with a variety of wholesale eyelashes:

1. Tradewheel.com

Tradewheel.com is another website where you can increase your inventory by developing long-term business relationships with bulk mink eyelash suppliers who have joined the platform from China, the USA, Korea, and numerous other countries. The website is designed with an aim to become a connector between sellers and buyers across the globe. The website is one of the most secure platforms where you can communicate with every private label eyelash manufacturer separately and connect with them regarding their offers, and a chance to convey your budget.

Other than that, you can also inquire about other details regarding the availability of lashes and the quantity you need. Creating an account on Tradewheel.com is easy and basic, helping reduce risks and cost burdens due to low MOQs and various ongoing discounts.

2. BeauteTrade

BeauteTrade is a subsidiary website of Tradewheel.com that is dedicated to providing solutions to wholesalers of beauty products and the skincare niche. The website was developed with an easy interface that will help you find the exact product category you are looking for among millions of others. Here, you can explore the wide range of custom eyelash packaging wholesale made with premium quality material that is available for you at affordable prices.

You can find many wholesale eyelash extension vendors and suppliers who have listed their products with descriptive details to help you understand which type you are looking for. You can also get customized private-label orders and convey your requirements when placing orders.

3. Etsy

Etsy is one of the best e-commerce websites that has created its own identity with a unique concept of providing an essence of a human touch while doing business. It has combined both worlds through which millions of people are interconnecting with each other due to common interests of product procurement. You can connect with multiple handmade 5D mink eyelashes manufacturers who are ready to provide you with customized solutions that will help you in fulfilling the market demand your way.

The platform aims to provide you with business solutions that you can not get anywhere else. You can also take millions of inspirations and ideas from similar businesses registered on the platform to create your own unique identity over time.

4. Made-In-China

Made-In-China is a wholesale trading website that is a hub of Chinese trade, where you can source everything from wholesale Chinese suppliers at the best prices. You can get vegan, cruelty-free lashes in bulk quantities. The products that you acquire through this website are mainly produced in China by their own expertise, which is why they offer lower prices that can help you significantly if you are a startup business.

The 3D false eyelashes manufacturers who are registered with this platform do not compromise on quality, but rather provide low prices as compared to other places due to greater production. You can connect with multiple false eyelash factory suppliers over here and take price quotes from them, and you could do proper research before making any decision.

5. Global Sources

Another website where you can meet with many wholesale suppliers who are highly recognized for their product range and 24/7 availability. Global Sources is one of those platforms where you will be assured that all of your product acquisition problems will be solved once you create an account on this platform. Another interesting fact about Global Sources is that it is one of the oldest platforms where buyers and sellers meet for business dealings.

The reason behind the innovative and engaging interface is that the website owners know how to keep up with recent advancements in technology and how to take the maximum advantage of digitization in the field of business. You can meet several wholesale eyelash wholesalers and manufacturers from all over the world who can fulfill your need of wholesale shipping and packaging supplies at affordable prices.

6. DareBeauty

Dare Beauty is one of the leading manufacturers of wholesale eyelashes in the world. With factories situated in China, they have been working for more than 30 years, creating various kinds of eyelashes and supplying them all over the world. They claim to hold the top position as wholesale eyelash manufacturers for several reasons, one being their ability to create more than 300,000+ tray extensions per month.

They offer customization and provide the best services to private-label companies with specific needs. With the best research and development department, working day and night to generate more ideas, Dare Beauty is home to 800 types of wholesale false lashes to date.

7. GladGirl

GladGirl is a wholesale eyelash manufacturing company that came into being in 1981 and soon became one of the most trusted providers of cosmetic solutions. It focuses on providing the best customer service through their responses and new eyelash range. The company is working with a mission to succeed with their consumers globally. They are willing to deliver the best product quality at the most reasonable prices that is affordable for every size of business.

They are working with a vision to incorporate new technology in the production of the lashes that meets the advanced demands of the new-age customers. The website is associated with several beauty enthusiasts, makeover artists, and cosmetic companies who trust them completely when it comes to sourcing wholesale eyelashes for their business.

Why False Eyelashes Are in High Demand Worldwide?

There are several reasons behind the huge popularity of false lashes among people. Over time, people consider false lashes to be one of the most commonly used beauty products that men or women wear every day for different reasons worldwide. Wearing false lashes can help enhance looks and provide a fuller, thicker eyelash that increases the appeal. Many people who are related to the beauty industry use it daily to change their appearance and to try something new every day to attract viewers.

It is a quick, cheap way to enhance your whole makeover and then change it according to your desires. People suffering from hair or eyelash hair loss use it as a replacement for temporary solutions that can be replaced or removed at any time. It is a great way to avoid permanent eyelash extensions, which are expensive and time-consuming.

Buying Guide - How to Source the Best Wholesale False Lashes

Below is the step-by-step guide to importing false eyelashes:

Step 1: Research supplier reputation (reviews, ratings, certifications)

Before placing an order, look into the supplier’s background. Read customer reviews, check ratings, and verify certifications. A trustworthy supplier ensures you get quality lashes on time, avoiding scams and disappointments later.

Step 2: Compare pricing & MOQ (minimum order quantity)

Wholesale prices and minimum order quantities can vary. Compare multiple suppliers to find the best balance between cost and quality. Don’t just go for the cheapest, ensure the MOQ suits your budget and storage capacity.

Step 3: Request samples before committing to bulk

Always ask for samples first. This lets you test lash quality, packaging, and durability before making a big purchase. It’s a small investment that saves you from costly mistakes and poor customer feedback.

Step 4: Check customization options (logo, packaging)

If you’re building a brand, ask about customization. Many suppliers offer private labeling and unique packaging designs. Custom touches make your lashes stand out and help you build a professional, recognizable identity in the beauty market.

Step 5: Negotiate payment terms & shipping costs

Discuss payment plans, deposit requirements, and shipping fees upfront. Negotiating better terms can save money and reduce risk. Also, confirm delivery times to avoid delays, especially if you need stock for a big sales season.

Conclusion

In this article, we have mentioned the details about the rising market of wholesale eyelashes that are used worldwide. In conclusion, the wholesale eyelash business offers a great chance for wholesalers to grow and take advantage of it. We have also provided information about reliable and resourceful B2B marketplaces, which can be your guide to building strong relationships with reliable fake eyelash manufacturing companies and developing a new brand identity.

There is more room for new advancements in the industry yet. By staying attentive to industrial trends and continuously looking out to meet the needs of your consumers, you can establish one of the most profitable wholesale eyelash businesses to fulfill the rising worldwide customer expectations. Whether you're just starting or looking to expand, the potential for growth in this market is high, making it a promising venture for those who want to invest the effort.

Frequently Asked Questions

What are the red flags or warning signs when evaluating a new supplier?

Poor communication, no verifiable business details, unclear pricing, and refusal to share samples are clear warning signs.

What are the key import/export regulations or taxes to consider when sourcing lashes internationally?

Check your country’s customs duties, product safety regulations, and labeling requirements before importing.

How can I ensure consistent product quality and avoid counterfeit or subpar lashes?

Work with verified suppliers, request samples, and set clear quality standards in writing.

What are some effective strategies for building a unique brand in a crowded market?

Offer distinctive packaging, focus on a niche style, and create engaging social media content that tells your brand story.