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The Korean cosmetic industry is dominating the world with its natural formulations and unique ingredients, which are great for maintaining natural skin health and beauty. Korean skincare and cosmetics are giving tough competition to other brands in the market. It could be the lightweight water formulation, affordability, or attractive packaging. Korean beauty products are looking like the future of the world's beauty influence.
People are creating their own personal brands by incorporating the relevant formulations used in Korean cosmetics. This is a great opportunity to join a booming industry with a bright future ahead.
The global domination of K-beauty has contributed to economic growth in the region. According to reports, K-beauty has earned 10 billion revenue in exports worldwide, breaking all records.
The table has the export values for the previous year, indicating the export value of K-beauty products in major countries in the world.
The following are the top trending products in the K-beauty market that are in high demand around the world. These products are the best to start your own private-label manufacturing brand of K-beauty in 2025:
Korean sunscreens are the best the cosmetic industry can ever have. They have gained global popularity for their lightweight feel, advanced UV filters, and skincare-infused formulas. These formulas are not heavy on the skin, but they offer smooth textures, no white cast, and added ingredients like niacinamide that offer additional benefits.
The formulation is based on water technology that hydrates while protecting skin. Brands like Beauty of Joseon and ISNTREE are leading this trend, and many are offering products that blend sun care with skin treatment. With growing consumer focus on everyday SPF use and skin barrier care, Korean sunscreens are an easy sell in both skincare and beauty markets, especially to those seeking gentle yet effective daily sun protection.
Korean night masks or overnight sleeping masks are leave-on treatments designed to deeply hydrate and repair skin overnight. These products work while you sleep and take rest as they lock in moisture and active ingredients like hyaluronic acid and ceramides. The concept has gained attention worldwide due to its simplicity and visible results after one use.
Brands like Laneige offer popular formulas that suit different skin types. People are trying to look minimalist, and overnight skincare solutions are making these night masks ideal for e-commerce beauty stores targeting busy professionals or skincare beginners who want to glow without the hassle.
Glass skin moisturizers aim to create the ultra-dewy, clear, and reflective skin look that K-beauty is known for worldwide. These moisturizers are packed with formulas like glycerin and hyaluronic acid. Many of these moisturizers contain botanical extracts to calm and brighten the skin from within. They’re trending globally due to their instant glow effect and the viral nature of the “glass skin” trend all over social media.
There are many producers such as Glow Recipe and Peach & Lily who are market leaders. Their masks are high-performing and visually appealing products. Selling these moisturizers appeals to customers who want luminous skin with minimal makeup, especially in influencer-driven and younger skincare markets.
Personalized makeup in K-beauty is all about customization. It is all about matching products to specific skin tone, type, or concerns using several ways such as skin quizzes. K-beauty has cushion foundations, color-adjusting lip tints, and mixable palettes which are their top sellers. This category is trending due to demand for individuality and inclusive beauty.
Globally loved brands like Etude House are leading in personalization with shade matching and skin-adaptive technology. It’s a strong product to sell because consumers want tailored solutions for their skin and not one-size-fits-all. For online beauty stores or online retail, it is a great option to sell personalized K-beauty makeup that attracts repeat buyers who appreciate products that feel custom-made for their skin.
Collagen is a requirement that boosts skin and helps in firming , plumping , and revitalizing aging signs or dull skin. K-beauty formulas often use marine collagen, peptides, and ginseng to stimulate collagen production naturally. They’re trending among people who want to prevent early signs of aging without invasive treatments.
Korean brands are dominating this segment with various formulas, sheet masks, and creams. Collagen skincare is a top seller in both Asian and Western markets because it fits the demand for anti-aging that feels safe, affordable, and non-intimidating. Selling collagen boosters is great for brands targeting mature or wellness-conscious skincare customers.
The United States is a big market for Korean cosmetics and other K-beauty products. Back in the day, when Korean products were known as Asian skincare, they were sold online and now have taken permanent places in big stores. Social media has played an important part in this penetration of K-beauty influence in the people of America and then all around the world.
People living in the USA are more focused on social media platforms such as Tiktok and Instagram, where their favorite influencers are promoting k-beauty products online. Many brands have signed a permanent deal with top influencers who have millions of followers. Social media influencers play a huge role in driving K-beauty trends in the USA. Popular skincare and beauty creators on TikTok, YouTube, and Instagram often showcase their Korean skincare routines, featuring serums, sunscreens, and sheet masks.
Their honest reviews and before-and-after photos make K-beauty seem both effective and easy to use. This kind of influencer promotion feels more authentic. For brands, partnering with influencers allows them to reach niche beauty lovers and boost product trust faster than traditional marketing ever could.
Platforms like Tiktok and Instagram give Korean beauty brands instant feedback from U.S. consumers. People in the USA are straightforward and share what they love or dislike about a product texture, scent, and its end results after using it. This real-time response helps brands adjust formulas or launch better versions quickly. Platforms like Reddit, TikTok, and Instagram stories act like live review hubs.
American users often ask for fragrance-free, sensitive-skin formulas, which some brands now cater to. This feedback loop builds loyalty and product innovation. K-beauty companies that listen and respond in real time stay ahead of trends and win trust in the crowded U.S. beauty market.
K-beauty brands are gaining great attention in the USA through social media-driven collaborations. Korean companies team up with American influencers, celebrities, or even local skincare brands to co-create limited-edition products. These collaborations generate online buzz, especially when teased or launched exclusively on social platforms. For example, a famous K-beauty brand partnering with Sephora and promoting through social campaigns helped increase brand visibility in North America.
Collaborative content like tutorials, giveaways, or challenges on platforms like TikTok or Instagram creates viral moments. These partnerships make K-beauty more relatable and accessible to American audiences, encouraging trial and strengthening brand identity in the global market.
Social media massively boosts brand awareness for Korean beauty labels in the U.S. Users often discover K-beauty products through viral videos. Visual platforms like TikTok and Instagram make it easy to showcase textures, transformations, and ingredient benefits. When a product goes viral, it instantly sells out across U.S. retailers.
Social media also helps explain how to use multi-step routines or unique items like sleeping packs and ampoules. This visibility turns once-obscure Korean brands into household names, making social media the gateway to the mass adoption of K-beauty.
To start a K-beauty business in your country, you need to start with a proper set of steps that include:
Conduct proper market research regarding K-beauty in your region. It is obvious that these products are in high demand. However, you need to analyze the status of competition and start with relative strategies. It is very important to choose the right market to start selling your K-beauty products.
After narrowing down the market traits, pros, and cons, you need to find genuine buyers who are willing to purchase your K-beauty products. K-beauty offers a great scope for selling private-label products. In this case, you can start with your manufacturing by acquiring the right products that support your business ideology.
You can sell your products on e-commerce websites or B2B websites. As a private label manufacturer for K-beauty products, it is better to find buyers for your products on B2B websites.
You can start by creating accounts on global B2B websites such as Tradewheel.com or choose niche-dedicated websites such as BeauteTrade.com to find buyers for your business.
B2B platforms are ideal for you to sell your products to bulk business buyers who are looking for customized products such as Korean sunscreen products, moisturizers, sleeping masks, etc. These platforms will help you gain a lot of popularity among wholesale buyers who are highly anticipated to buy your products at wholesale prices.
To retain clients and make them stay for more purchases in the future, you can provide them with great after-sales services and offer them solutions and discounted offers.
In this blog we have discussed the significance of K-beauty in the global beauty market. We have discussed the top trending products, ideal for new businesses to start their own label. We have also added the simple steps of starting our own label and selling it on B2B websites to private label buyers.
